kevin madden, most recently a senior advisor for mitt romney, during his campaign joins me now. kevin, has -- is there a risk for the republican party if they don't get this message because of the population changes and because of what we saw in the last election, frankly? >> well, yeah. i think the risk politically is much larger. i think there's also great risk to our economy, but that's separate. i think on the politics of this there is great risk. you look at 1992 when bill clinton was elected president. he won with a margin billion 700,000 among hispanic voters, and that was when it was 2% of the vote. in 2012 barack obama won. when president obama won re-election, 10% of the vote, and he won with over five million. somewhere in there republicans have to go and find over 4.5 million votes outside of the hispanic population just to keep up with democratic gains among that demographic. it's changing a lot of attitudes. understanding that there is -- that there are great challenges here. there are very, very deep opinions on both sides. making the case for what a moderate east